PPC (Google Ads)
Pay for HVAC calls, not clicks
Google Ads that target no-cool, no-heat, and replacement searches, not tire-kickers.
The problem
Untuned Google Ads waste budget on DIY searches, job seekers, and out-of-area clicks. HVAC ads need to match urgency and the season.
What we do
- Build campaigns by job type: AC repair, furnace repair, heat pumps, replacements, maintenance
- Raise bids during heat waves and cold snaps within caps you approve
- Run replacement and financing campaigns in the shoulder seasons
- Track calls and forms back to booked jobs
What you get
- Campaign build and management
- Negative keyword lists
- Landing pages for each service
- Weekly spend and lead report
Results we track
- Cost per booked job
- Call conversion rate
- Return on ad spend
FAQ
PPC (Google Ads) questions
Pairs well with
Related services
Market Research
Know which neighborhoods, systems, and seasons bring your most profitable HVAC work.
Learn more →Competitive Analysis
See how the top HVAC companies in your area win calls, and where they're weak.
Learn more →SEO
Rank on Google and Maps for the HVAC searches that turn into booked jobs.
Learn more →Is your service area still open?
We work with one HVAC contractor per service area. Claim yours with a free growth audit.