How do you know when to surge budget?

We watch forecasts for extreme heat and hard freezes in your service area and raise budgets and bids ahead of the event, within a cap you approve.

What do you do in the slow months?

Spring and fall campaigns push AC and furnace tune-ups and maintenance agreements, and shoulder-season promotions focus on replacements and financing.

Does surging cost more?

Only during the event, within a cap you approve.

Seasonal & emergency campaigns

Ready before the weather turns, busy when it doesn't

HVAC demand follows the weather. We pre-build campaigns for every season, surge during heat waves and cold snaps, and fill the spring and fall slowdowns.

(469) 352-2800

Heat wave

AC surge: no-cool calls

No-cool and AC repair calls
Urgent AC and heat pump replacements
After-hours AC repair inquiries

Campaigns are ready before summer. When extreme heat is forecast, we raise budgets and bids within your cap and align ads, landing pages, and lead follow-up with peak demand.

Cold snap

No-heat surge

Furnace and heating repairs
Heat pump defrost and no-heat calls
Emergency furnace replacements

Heating campaigns are built in the fall. When a hard freeze is forecast, budgets and night bids rise ahead of the first no-heat calls.

Spring

AC tune-up push

Preseason AC tune-ups
Maintenance agreement sign-ups
Early replacement estimates

We fill the spring slowdown with tune-up offers to past customers and new homeowners, and invite them to join your maintenance plan.

Fall

Furnace tune-up push

Furnace and heat pump tune-ups
Maintenance agreement renewals
Safety checks before the cold

Fall campaigns keep crews busy between seasons and set up next winter's repair and replacement work.

Shoulder season

Replacement & financing promotions

System replacement estimates
Financing offers
Heat pump and ductless mini-split upgrades

When repair calls slow down, we promote replacements and financing to homeowners with aging systems, using offers you approve.

Year-round

Indoor air quality

Air filtration and purification
Humidifiers and dehumidifiers
Ventilation upgrades

IAQ campaigns run around allergy season, wildfire smoke, and winter dryness to add high-margin work outside peak months.

How it works

Built ahead, launched on time, surged when it counts

Pre-build

Ads, landing pages, and offers for each season are approved weeks in advance.

Launch early

Tune-up and replacement campaigns go live before the slowdown, not after.

Surge on events

When extreme heat or cold hits, budgets and bids rise within your approved cap, with ads and lead follow-up aligned to demand.

FAQ

Seasonal campaign questions

Is your service area still open?

We work with one HVAC contractor per service area. Claim yours with a free growth audit.